2024 will be colourful at IREKS – and that is no coincidence! In times of complex challenges that our entire industry is currently facing, we want to brighten the mood, dispense confidence and bring the colourful sides of life to the fore.
In addition, with creative representations we show how flexible and diverse baked goods can be, taking you into a year full of bread, morning goods and confectionery baked goods. In doing so, we pick up on one or two trends. After all, there are plenty of ways to add zest and variety to your product range and to stand out – even with simple means and without investing a lot of time.
Join us in a world of colours – sometimes loud and shrill, sometimes elegant and monochrome.
Here’s a little foretaste:
